Crafting a unified web presence
BloomUp needed a website that could speak to both individuals seeking mental health support and organizations looking to offer it. We redesigned their B2B and B2C sites into one cohesive, conversion-focused experience, increasing discoverability and making it easier for every visitor to find what they need.
2023
Crafting a unified web presence
Context
Mental health support for all
BloomUp connects people with licensed psychologists and helps companies support employee wellbeing. But with two separate sites, they struggled to deliver a unified brand experience online.
One site, two audiences
Our goal was to merge both user journeys into a clear, engaging web experience, one that felt visually cohesive and guided users toward the right content with ease.
Approach
Merging journeys with clarity
We conducted a content and UX audit, then designed a new architecture that brought both audience flows together. Our UI work focused on simplicity, warmth, and trust; values core to BloomUp’s mission. All of this came together through our Website creation bundle, which combines structure, design, and copy into one focused process.
Outcome
The consolidated site improved clarity and SEO performance, making it easier for users to find BloomUp’s services online.
Checkout our related bundles
Website creation
A sharp, clear website with the structure, content, and design it needs.
No bundle? No problem. Each service can be requested on its own.
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