Product design, brand, and marketing for B2B SaaS

You can either schedule a call with our founder or request a quote through one of our service bundles.

‍

Not sure which bundle fits? We’ll help you figure it out. Once we’ve aligned on scope, we’ll send you a tailored proposal based on your goals, timeline, and team setup.

Otto is built for SaaS teams. We’ve worked with early-stage startups and fast-growing scaleups to bring new features, campaigns, and brands to life.

‍

You’ll work with creatives who embed like an in-house team. We think with you, move fast, and stay honest about what works and what doesn’t. Our way of working is collaborative, product-focused, and shaped to fit how modern teams actually build.

‍

Each bundle includes an estimated price based on scope and team involvement. As soon as we know more about your project we can provide you with a quote.

Yes and no.

We offer web development in Webflow handled fully in-house.

For product development, we work with trusted partners or support your team with a clean handoff and solid documentation.

‍

‍

Our work is structured into bundles based on common product needs like launching a new feature, designing an MVP, or rolling out a rebrand. Each bundle includes exactly the services you need for that job, so you get clarity from day one. If none of the bundles fit, we’re happy to tailor one that does.

Yes. We showcase selected projects and client outcomes on our cases page.

‍

If you’re looking for something more specific, we’re happy to walk you through relevant case studies during our intro call.

‍

We work like part of your in-house team. Communication happens in Slack, and feedback loops are fast. You’ll be working directly with the creatives on your project, without layers in between. We stay flexible, collaborative, and focused on moving your product forward.

Otto is a creative studio for product teams. We handle branding, product design (UX/UI), design systems, and product marketing, the mix needed to build a platform that looks credible, functions clearly for every user, and can grow without a redesign every time you scale.

Trust comes from your brand and website before it comes from your product. Buyers judge credibility at these touchpoints first, long before a demo. In sales software specifically, where features are easy to copy, that early impression and its consistency are what actually differentiate you.

You reduce it by removing friction, not adding speed. Cut every setup step that isn't essential, defer anything non-critical until after the user's first useful moment, and get them to real value inside their first session. Users who reach value within their first few days are far more likely to stay.

Yes. We design role-based interfaces rather than one dashboard for everyone, so each user type, an admin, a rep, or an external partner, sees only what's relevant to their job. This keeps a sales platform navigable for every role without watering down what any one of them needs.

Usually once you're scaling past one or two designers, shipping across multiple product surfaces, or watching engineering debate UI inconsistencies instead of building. Earlier than that, a lightweight UI kit is often enough. The goal is sizing the system to your stage, not building it too early or too late.

Yes. We prioritize the one to three actions users take most often and hide the rest behind progressive disclosure. Data-heavy dashboards commonly show dozens of metrics at once, well past what people can process at a glance, a leading cause of drop-off in sales and revenue platforms.

Not necessarily. We work embedded in your team early on, when you need to move fast across multiple design disciplines but don't have enough steady work yet to justify a full-time hire. Agencies can start within weeks rather than months, versus a year or more before in-house pays off.

Otto is a creative studio for product teams. We handle branding, product design (UX/UI), design systems, and product marketing, the mix needed to build a legal product that looks trustworthy, makes its output easy to check, and fits the way your users work.

Trust starts with your brand and website. Legal buyers want to know how you handle confidential data, so security and data handling should be easy to find and written in plain language. A consistent brand, specific claims, and references they can verify show that you are established and careful.

We show the source next to every result, make edits and changes easy to review, and signal where a person should step in. Users verify what a tool gives them, so we design for checking as part of the flow.

We map the workflow first, then decide what belongs inside Word or Outlook and what needs its own screen. Add-ins and integrations should feel native, so the first result is a short path away and nobody has to learn a new system to get started.

Usually when you add products, modules, or jurisdictions, or when design and engineering keep debating how things should look. A design system lets every new screen look and behave like the rest. Before that point, a lightweight UI kit is often enough.

Yes. We design a core product and brand system with room for local variation: language, terminology, formats, and the rules that differ by jurisdiction. Each market gets a product that feels local, and your team maintains one system instead of several.

Not necessarily. We work embedded in your team early on, when you need to move fast across multiple design disciplines but don't have enough steady work yet to justify a full-time hire. Agencies can start within weeks rather than months, versus a year or more before in-house pays off.

Otto is a creative studio for product teams. We handle branding, product design (UX/UI), design systems, and product marketing, the mix needed to build a mobility product that people can rely on, that works with partners and hardware, and that adapts to each market.

Trust comes from reliability, and design makes it visible. We show prices and fees before users confirm, give clear status at every step, and design error states that explain what happened and what to do next. A consistent brand across the app, the vehicle or charger, and the website shows users it is the same dependable company.

We map every system the user touches, such as charge points, vehicles, payment providers, and HR or access systems, then design the flow, error states, and offline cases for each. When something upstream fails, users see a clear explanation and a next step.

Yes. We map what each side needs: managers need control, reporting, and a clear return, and drivers or employees need an experience that is simple to use. We design both from the same underlying data.

Usually when you add products, hardware partners, or new cities, or when design and engineering keep debating how things should look. A design system lets every new screen look and behave like the rest. Before that point, a lightweight UI kit is often enough.

Yes. We design a core product and brand system with room for local variation: language, formats, tariffs, and the rules that differ by city. Each market gets a product that feels local, and your team maintains one system instead of several.

Not necessarily. We work embedded in your team early on, when you need to move fast across multiple design disciplines but don't have enough steady work yet to justify a full-time hire. Agencies can start within weeks rather than months, versus a year or more before in-house pays off.

Otto is a creative studio for product teams. We handle branding, product design (UX/UI), design systems, and product marketing, the mix needed to build a finance product that looks trustworthy, works clearly for every party, and scales with new partners and products.

Trust starts before the product does. Customers and buyers look at your brand, your website, and how clearly you explain fees, security, and what happens to their data. A consistent brand, plain language, and proof placed where people look show that you are established and precise.

We cut every step that isn't essential, show progress, and explain why each request is needed. Identity checks are often where users drop out, so we design them as part of the flow.

Yes. We design a core product and brand system with room for local variation: language, formats, terminology, and the rules that differ by market. Each market gets a product that feels local, and your team maintains one system instead of several.

Usually when you start adding products, partner integrations, or white-label versions, or when design and engineering keep debating how things should look. A design system lets every new screen look and behave like the rest. Before that point, a lightweight UI kit is often enough.

Yes. We design around the decisions users make, such as what needs approval, what is overdue, and what changed, and put the detail one click deeper. A dashboard works as a decision surface when it leads with what needs attention.

Not necessarily. We work embedded in your team early on, when you need to move fast across multiple design disciplines but don't have enough steady work yet to justify a full-time hire. Agencies can start within weeks rather than months, versus a year or more before in-house pays off.